NEW YORK BURBANK – Executives at DC Comics were taken by surprise by the reaction and speculation in response to their image promising a "Rebirth," which many online fans and sites took to mean a line-wide relaunch or reboot.
However, it wasn't the rebirth they had originally planned. "We were going to bring back Ted Kord as Blue Beetle," revealed Geoff Johns, Chief Creative Officer at DC Comics, who killed Kord in the lead-up to his event series Infinite Crisis. "We thought fans would be excited about that. We like to bring back a beloved character from before the New 52 from time to time so there will be someone in the DC Universe for fans to like now."
But now that Johns and DC Comics co-publishers Dan DiDio and Jim Lee have seen the online reaction to the "Rebirth" teaser, they are switching gears and making plans for a total reboot. "We never knew there was such passion for another reboot," said DiDio. "I knew fans appreciated our complete obliteration of 70+ years of continuity with the New 52, but I never imagined they'd be ready for us to do it all over again so soon!"